If marketing is about one thing, it's turning potential customers into actual customers. That's as true for your business-to-business (B2B) business as for any other. But to get the best results from your marketing, you must understand the buyer's journey - where potential customers start, and where you want them to end.

There's no better tool for illustrating that than the B2B marketing funnel. Marketing funnels are excellent resources for anyone trying to run a marketing campaign, and the B2B funnel is no exception. But what exactly is the B2B sales funnel, and how can you use it?