Associated with
Mike Allton
Posted Mar 24, 2025
•
32 min read
Create Compelling B2B Stories That Actually Convert
What if you could turn your 'boring' industry into a source of compelling stories that resonate with your target audience? In this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, our Chief Storyteller Mike Allton talks with Robert Carnes, marketing manager at GreenMellen Digital Agency and author of three books about storytelling, to answer that question. What is the biggest misconception people have about creating content for 'boring' industries?
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