Content marketing doesn't work like it used to, eh? That's because the content marketing landscape has changed.

Last year, two-thirds of Google searches ended without a click. Facebook, Twitter, LinkedIn, Reddit - they're all optimizing for content that keeps users on their platforms, not clicking your links. And for every potential click, there's a thousand companies investing in content marketing. A crowded field, and a dwindling supply of traffic... no wonder things are tough.

The harsh truth? Marketers need to get savvier about how they create, distribute, and amplify content. Or they'll get left behind.
In this session, Rand Fishkin and Amanda Natividad walk you through their best advice on how to win at content marketing today.