Crystal Classics, the largest independent retailer of fine crystal in the U.S. and a Listrak client
since 2013, recently added GXP, Listrak's identity resolution solution, to their digital marketing
strategy. As a family-run business with a lean team, Crystal Classics knew that the managed
service that is central to GXP would reduce the burden on their marketing employees, freeing
them to focus on other projects while Listrak's experts maximize the impact of their campaigns
and drive ecommerce revenue.
After nearly ten years of partnership on email marketing, Crystal Classics trusted Listrak's
GXP recommendations and saw immediate results. Because they serve a very specific and
discerning market, it was critical for Crystal Classics to improve identification and tailor their
triggered messages to connect meaningfully with customers. In just the first month, the
power of identity resolution spurred an incredible 208% lift in triggered revenue, with triggered
revenue as a percentage of total ecommerce revenue rising 206% YoY.
Through GXP, Crystal Classics was also able to test a variety of email capture methods,
including an entry modal, persistent button, general exit modal, and abandoned-cart exit modal.
Since the launch of GXP, the retailer's daily opt-ins are up 365% YoY. This acquisition success will
drive conversions and revenue for Crystal Classics well into the future.
Due to Listrak's cutting-edge identity resolution technology and a relationship based on earned
trust and mutual respect, GXP has created massive first-month wins for Crystal Classics