It was the live fan activation event that broke the internet. Mercedes-Benz's "Last Fan Standing" contest during Super Bowl LII asked home viewers to hold a finger on an image of a Mercedes-AMG C43 Coupe on their smartphones for the chance to win the car. But the site crashed, and instead of a new car, fans got an error page. Mercedes-Benz pointed to overloaded servers and last-minute technical difficulties in its effort to "achieve a technological first."