Don't text and shop - or you may end up spending more than you bargained for.
Much like you would never want to be distracted while operating a motor vehicle, a sidetracked consumer can be equally accident-prone - but with their wallet. Distraction inherently breeds risk. A reduced ability to devote to the focal task at hand (say, purchasing the lemons tonight's recipe requires... or selecting just the one pair of shoes you need for vacation) lends itself to the likelihood that plans will go awry.