The more you interact with Generative AI tools like ChatGPT, the clearer it becomes that these tools can wear multiple hats. They can step into the shoes of a customer service rep and craft an empathetic response to pacify a frustrated customer; they can be your coding ninja who effortlessly makes your code bug-free and primed for production; they can be your writing assistant, churning out engaging copies at the passing of an input. They can play so many other roles too... if you feed them with the kind of inputs that inspire them and bring out their versatility. The concept is called prompt engineering.