Business events have the potential to drive positive social and environmental impact, in addition to their primary purpose of bringing people together for business outcomes. From promoting sustainability practices to supporting local communities, the potential of business events to catalyze positive change is immense.

Our guest for this episode is Chetan Shah, CEO & Founder micebook.com. With more than two decades of experience at MICE and a proven track record in successfully building and managing projects, Chetan's expertise and extensive industry network bring valuable insights to the team.

In this episode, we will cover the following:

Sustainability and actions being taken to address it
Role of agencies and clients in promoting sustainability in business events
The future outlook for business events as a force for good and sustainability