Black Country Living Museum: Where history meets pop culture for TikTok domination
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34 min read
Black Country Living Museum: Where history meets pop culture for TikTok domination

Where does Anderson Paak converge with the West Midlands of yesteryear? At the Black Country Living Museum, an open-air museum that uses TikTok to entertain and educate followers about life in the region throughout history.

Emily Smith, Audiences and Communications Manager – and the actress who plays the 1940s lady at the BCLM – shares how the museum found fame during the pandemic and why their videos have helped bring beef dripping sandwiches back into the modern age.