The event mobile app has become a necessary tool for event planners and attendees alike. It acts as an information hub for an event, and can be a source for engagement, networking, gamification and more; all of which is easily accessible on the devices attendees already have. But the reality is, while an event mobile app can do a lot for the attendee experience, it can only do so much for the planners on the other side. In fact, planners can only truly make the most of their apps when they are fully integrated with their event management software. Here's are some of the key benefits of this crucial integration: