We could even safely say that the iterative design process is not an indigenously developed concept by humans. We have merely observed it in the workings of the natural world and have developed our theories and experiments around our understanding of it.

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In the modern world, technology has taken leaps and bounds on the back of iterative development. For a long time, we have considered creative development to be a very subjective and abstract process. However, it is no longer the case, or at least there isn't as much grey area as there used to be.

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We now have a greater understanding of how the creative process works, how it can be broken down into smaller steps, and how it can be defined with controlled parameters to have a predictable and quality outcome.

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That is not to say that creativity is now a completely mechanical process with no room for unexpected sparks. On the contrary, we have understood certain aspects of creativity and how our brain functions that can be used in well-defined processes to free up our mental bandwidth to be truly creative and have a new stream of sparkling new ideas.

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In this post, we'll dive deeper into the realm of the iterative design process, particularly for marketers, and what some of the best-kept secrets about it are.