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Pushing Send – Episode 8 with Bill Macaitis
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Bill Macaitis Bill Macaitis
Bryan Kelly Bryan Kelly
Posted Jun 23, 2020 • 26 min read
Pushing Send – Episode 8 with Bill Macaitis
rasa.io rasa.io

How the former CMO of Slack and Zendesk used email to engage B2B customers. His approach? Authentically build relationships rooted in company values. This is Bill Macaitis' story about pushing send.

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