The death of retail has been greatly exaggerated. Ecommerce revenues were up more than 30% in 2020,* and the past year has rapidly accelerated retail marketing trends that are here to stay.

Just 5 years ago, product assortment and price transparency were top of mind for customers. Now, new dimensions have emerged as top considerations: customer experience is the top driving factor impacting ecommerce brand loyalty - even beyond price. For retailers, it puts added pressure on the intangibles, including a holistic end-to-end customer experience that's personalized and seamless across channels.