Luxury without Commitment: The Next Frontier in Subscriptions
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David Woolenberg David Woolenberg
Uwe Ellinghaus Uwe Ellinghaus
Posted Jan 17, 2017 2 min read
Luxury without Commitment: The Next Frontier in Subscriptions

"BOOK by Cadillac," a subscription service announced in the first week of 2017, is a genuinely new take on the auto business.

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