What's your go-to messaging app? You may not know it, but your answer will largely depend on where you live.
We analyzed Android data from 90 countries using Similarweb's market research intelligence, to determine the most popular messaging apps across the world. We found that overall, there were three top messaging apps dominating the global market in 2022.
WhatsApp: 31% of the world
Facebook Messenger: 7% of the world
Telegram: 4% of the world
Let's dive right in and see which messaging apps are winning in different regions.