In this episode of Checked In, Splash's Haley Kaplan shares how companies can bring the highest-performing marketing channel into every phase of the buyer's journey.

Tune in to hear:

-How to strategically use events throughout the buying journey
-Examples of high-performing events for each phase of the funnel, including ones from Splash's very own playbook
-The most important metrics to measure for every event (aka the numbers to report on to prove revenue impact and impress your leadership team)
-Tips from a sales leader on how to effectively motivate and engage your sales team around your event strategy
...and more.