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Posted Sep 7, 2023
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3 min read
Personalization and Prose: How Audience-Focused Storytelling Can Breed Email Success
During the half-hour discussion, MessageGears Director, Product, John Field and Sr. Director, Solutions, Taylor Jones presented examples of brands that have successfully incorporated storytelling into their marketing campaigns, and walked through the why and how of a narrative-based approach to messaging. There was a number of key takeaways:
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