Follow this example of personalized website that allows DocSend to cater to all their audiences.

After seeing dozens of businesses like Notion, Brex, and ClickUp add personalization to their websites, we've learned that it's best to think of your first personalization project as baking a cake. This means starting with the foundations (the cake), then adding some additional details (the icing), and then topping with creative flair (the decorations).