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Posted Apr 18, 2019
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4 min read
New Byline: Five Ideas To Bring More Accountability To Your Sponsorships
Partnerize Chief Marketing Officer Jim Nichols has published a byline in Forbes outlining some great tactics for brands to ensure they get the most out of their sponsorship dollars. With global sponsorship investment nearly $66 billion worldwide in 2018, brands should be open to ideas like partnership, better measurement and tracking, etc. Here is an excerpt from Jim's article:
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