As B2B event marketers, identifying, attracting and engaging new customers can often feel overwhelming - many a time leaving one clueless about what's next and what more to do! Sorting through endless data to understand what strategies work can be equally challenging. Add to it the constantly fluctuating market conditions and ever-evolving consumer demands and preferences - it isn't always as straightforward as one might assume. In this guide, we explore the nuances of virtual audience segmentations in the B2B marketing context, and provide you with actionable steps so you can ace your messaging game for maximum impact.