Posted Dec 4, 2019
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7 min read
4 Ways Deliverability-Based List Pruning Can Increase Your Email ROI
Email list cleanup can be a scary thing. As marketers, we understand that our contacts are our currency, and we work hard to grow and maintain our database And while not always the most exciting, jump-for-joy project to take on, deliverability-based pruning is one of the simplest ways to see your email ROI climb after it's implemented. Particularly in four ways:
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