Have you wanted to dig into content marketing but didn't know where to begin?Check out our tips and tricks for social media managers to start their content marketing efforts.Did you know that content marketing costs 62% less than outbound marketing but generates three times as many leads?Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don't use content marketing as part of their marketing strategies (and too many B2C businesses don't use it either).