The home services industry faced many challenges last year, and this year appears equally demanding. 2023 represented the weakest housing market since the depths of the housing bust that brought about the Great Recession. Homeowners pulled back spending from the unprecedented post-pandemic demand levels of 2021 and 2022. Now, as we head into 2024, the sector continues to grapple with economic uncertainties, labor shortages, heightened competition, and technological shifts, notably from AI.