Content chaos? Ashley Faus has a system for that.

In this no-fluff session from Goldcast Summer Camp, Ashley Faus (Head of Lifecycle Marketing at Atlassian) shares the blueprint for building a content repurposing operating system-one that's scalable, strategic, and makes your content library work overtime.

She unpacks how to build "content playgrounds," why marketers need to shift from content volume to velocity, and how to plan once and publish everywhere-without annoying your audience or burning out your team.

If your brand is creating webinars, blogs, videos, or podcasts-this is the operating system you need.

📍Chapters below. Save this one to your swipe file.

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00:00 - Welcome to Day Two of Summer Camp
02:31 - Why video is the fastest path to mindshare
05:03 - The content playground vs. the content factory
07:32 - Jungle gym strategy: how to design flexible frameworks
10:00 - Trust over traffic: Why relationship-building leads to results
12:34 - Shift your mindset from volume to velocity
15:03 - Audience intent changes everything (and so should your strategy)
17:33 - Why you need a "Buy + Intent" content path
20:04 - How much content is enough? (Hint: More than you think)
22:31 - Blog layering: The hack to multiply your value
25:01 - Make your content bingeable, like a vacation itinerary
27:32 - Platform-specific strategy: The one question to ask
30:01 - Presenting the same deck, new ways: How to remix like a pro
32:32 - Tell your audience what to do next (and why it works)
35:03 - Wrap-up: The framework every marketer needs

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