Santiago is now the CEO at Nuvemshop, which is known as Tiendanube in Spanish-speaking countries. In 2021 Accel's investment in Nuvemshop was our largest-ever investment in Latin America, a region we believe to be one of the most important tech hubs globally.

We sat down with Santiago to discuss the following: 1) the journey that led to Nuvemshop, 2) how the founding team learned to work together, 3) how he prioritizes time, 4) advice for fundraising, 5) habits he has developed as a successful entrepreneur, 6) impactful feedback, and 7) his advice for founders in emerging markets like LatAm.