Joanna Wiebe | Conversion Copywriting: Execute Closer to the Transaction
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Posted Jan 22, 2019 5 min read
Joanna Wiebe | Conversion Copywriting: Execute Closer to the Transaction

Lead genius, Founder of Copyhackers and Co-founder of Airstory, Joanna lovingly refers to herself as the original conversion copywriter. In today's episode, we cover a lot of ground, from discussing what copywriting really is and eavesdropping on your customers to the importance of testing.

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