Posted Aug 21, 2019
•
3 min read
The Exponential Growth of Customer Data Platforms in 2019
Customer Data Platforms. CDP. Get used to that acronym, it's here to stay. The newcomer platform has had a lot of hype, but it's now proving its worth. The CDP industry has grown by 19 vendors, and raised $317 million in the first half of 2019 alone. And by the end of 2019? The industry is projected to be worth $1 billion.
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