Listen to "243. Community: The Last Great Marketing Strategy w/ Mark Shaefer" on Spreaker. Apple Podcasts | Spotify | Google Podcasts | Amazon   The age of disruption, interruption, and spam is over in the marketing world. Because it's over for customers. What's moving into the spotlight? Community. Everyone desires to belong - a true sense of belonging you can only get from other people. Based on surveys and research, Millennials and Gen Z are the loneliest generations and they crave community in authentic and meaningful ways. We all do. The demand for empathy and connection is incessant; it never fades, falls, or diminishes. Their supply, however, is limited. The ability to close this gap is to be of true value. And when done in a sincere and strategic way, it can help you build your business. In the long recovery from lockdowns and quarantines, now is the time to lean into co-creation, build advocacy, and provide the safe, engaging spaces consumers seek. What does that look like, and how does it affect branding? In this episode, Mark Schaefer, a marketing strategist, author, professor, and keynote speaker based at Businesses Grow, illuminates the ideas behind his most recent book [...]