A lead magnet is an offer like a content piece, free consultation, or other experience valuable enough that prospects will share their email addresses to receive it. Lead magnets help your prospective customers solve the problem that brought them to your business while helping you follow up with prospects and earn their business.

Standing out from your competitors can be a real challenge. Amidst all the noise, how do you create an unforgettable first impression for your potential customer? The answer can be a high-quality lead magnet.

In this guide, we'll take a look at the process of creating a lead magnet. We'll then share a variety of resources for lead magnet design with examples of ones that are well done. Finally, we'll explore creative ideas on how to market that lead magnet on Facebook and actually attract the leads you want.

This is a great way to build your email list with the knowledge that email subscribers equals potential profit.