Ever put together a seemingly brilliant marketing campaign only to see it totally missed the mark in performance? Do you feel like you don't yet have a handle on who your target audience is and what their pain points are? What if there was a way to build powerful marketing personas that leveraged AI to not only help you craft them but also draw on the incredible wealth of data and information out there to build more robust and insightful personas for our businesses and marketing efforts? That's what we're covering in the fifth episode of the MarTech Show, hosted