A client recently contacted our Deliverability Team needing help: an important email marketing campaign had landed in their CEO's spam and they needed it investigated and resolved.

This blog is a plain-speaking guide to help you troubleshoot and sort it out. Along the way, I'll give some pointers to help find the opportunities when deliverability is suddenly center-stage because of a high-priority problem: a focus on deliverability can become great leverage for change.