This year's Adobe Summit exceeded our expectations as an event sponsor and as fans of the Adobe product suite and partner ecosystem. Attendance was strong, energy high, and conversations optimistic about enterprise investments in marketing process, technology, and outcomes.

While we initially had some concerns about expected attendance with the conference still trying to find the right balance in providing value to attendees paying to be there in person versus attendees remotely joining for free, Summit 2024 did not disappoint.