Usually, the number one on the runway is engagement. After that, many marketers place different social metrics like reach, follower growth, impressions, and conversion rate in the second and third places.
But while some social metrics-like follower growth, for example-are pretty self-explanatory, other metrics, such as reach and impressions, come with multiple calculation options and raise more related questions.
So, to shed some light on that, here it is-engagement, reach, and impressions-three of the most important social media metrics explained.