FOUR ACTIONABLE TAKEAWAYS
1.Before agreeing to a give, ask what they're willing to bring to the table.
2,Map out every step of the process to the signature with actions, owners, and dates.
3,Send a recap to the buyer of where they are in the journey after every discovery call.
4.Prime your champion with the nuances of your product / MSA and be ready to jump on a call to hash out the details.