iPhone iOS 10+ offers new functionality for how consumers can see hyperlinks in SMS marketing messages: as vibrant images instead of just plain text. Imagine the difference this makes for converting subscribers into customers. If you're a restaurant, showing a mouth-watering link preview image of pizza is going to get your customers to click and place an order. If you're a retailer, showing a link preview image of an on-trend outfit is going to make your subscribers want to click to buy.