Getting a customer's attention is never easy, but now comes the hardest part - closing the deal.

Not every sale is a simple conversion. In fact, a typical customer journey can consist of five to 20 touch points, and 80% of new leads never lead to a sale. Needless to say, sales is an uphill battle.

So how do you keep a potential customer interested when they have so much time to lose interest in your product?

The answer is learning how to nurture leads.