Oscar Meyer's Innovative Promotional Strategy: Bologna Face Masks and the Impact on Brand Image
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Posted Aug 30, 2023 4 min read
Oscar Meyer's Innovative Promotional Strategy: Bologna Face Masks and the Impact on Brand Image

Oscar Meyer, a subsidiary of Kraft Heinz, implemented a unique and timely promotional strategy last year. The well-known food brand launched bologna face masks for a limited time. The non-edible face mask, complete with eye and mouth cutouts, replicated the chain's iconic bologna product, presenting a light-hearted response to the ongoing global pandemic.

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