Greg Wise and Charlie Riley welcome Pranav Piyush, CEO of Paramark, for a brutally honest conversation about marketing measurement, attribution myths, and why most dashboards should be deleted.

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Drawing from experience at Dropbox, Pilot, Magento, and Bill, Pranav outlines what's broken in traditional analytics-and why a statistical foundation is non-negotiable for modern marketing leaders. From "dashboard theater" to why 80% of campaigns fail (and why that's normal), this episode is a wake-up call for anyone still defaulting to vanity metrics.

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The trio also breaks down why out-of-home marketing fails without creative boldness, why most branded search ads are a waste, and how Paramark is redefining incrementality and measurement through statistical modeling and experimentation. Packed with hot takes, hard truths, and tactical advice-this one's a must-listen for any CMO under pressure to prove value.