In today's crowded B2B landscape, winning mindshare is everything-and it happens long before buyers show intent. That's why Goldcast and MarketingProfs are bringing together Cindy Dubon, Director of Growth at Goldcast, and Vin Matano, Founder of Creatorbuzz-an agency building and managing B2B influencer marketing programsfor this session. They'll explore how strategic influencer partnerships amplify your brand's reach when it matters most. You'll discover actionable frameworks for identifying the right influencers, building authentic relationships that deliver value to both parties, and measuring real business impact. Plus, learn how video content creates the authenticity that today's B2B buyers crave. Join us to get practical strategies you can implement immediately to transform your influencer marketing approach and drive meaningful results.