High-performing email marketing is a future-proof tool to win new contracts and drive your business forward. Basically, there are two types of online marketing: business-to-customer or b2c and business-to-business or b2b email marketing that work wonders for contemporary companies, big and small. While the purpose and effect of business-to-customer promotions are quite clear, the benefits and importance of business-to-business email campaigns may be understated. Below, there is a short guide to b2b marketing that may help you get the most out of your campaigns.