The Retailer's Dilemma - A Brick-And-Mortar Or Brand Problem (Or Both)?
Associated with
Brendan Witcher Brendan Witcher
Jennifer Routhier Isabella Jennifer Routhier Isabella
Victor Milligan Victor Milligan
Posted Apr 10, 2019 4 min read
The Retailer's Dilemma - A Brick-And-Mortar Or Brand Problem (Or Both)?

Forrester Principal Analyst Brendan Witcher examines the current and somewhat confusing state of retail, disentangling why some retailers are struggling in a market that has more tailwinds than headwinds.