When it comes to eCommerce, it is all about providing exquisite experience through appropriate and relevant website features, functionalities, layout, design and theme to generate more revenue. An online merchant understands the privileges of providing excellent user experience to his customers since it has a direct impact on sale than any other tactics such as product features, quality, advertising, and marketing strategy.
Though nopCommerce has prepared relevant templates according to the needs in different kinds of industries, it is quite difficult to find one that contains all the features and functionalities as you have expected or needed. Hence, to implant your strategy customizing few features according to your needs and convenience and liking will do wonders for your business.