One of the most important things customers are looking for these days is not just a quality product, but also a great customer experience. People are tired of being pitched to by faceless corporate entities and are looking for brands which can connect with them on a more personal level. But, even if you have managed to sell your product or service, that doesn't mean that you should stop providing a great experience for customers, especially when it comes to providing timely and accurate customer support.

This is where most business owners and customer service managers stumble, because even if they don't forget about their customers' needs, they still underestimate just how important customer support is, and rush through it. As a result, they end up losing customers which might have made several purchases in the future. If you have the thankless job of being a customer support manager, take a look at some of the most typical mistakes made by your colleagues in order not to repeat them.