Yes, Taylor knows that Amazon is the place to shop online, but that doesn't make his company's decision easy. As a small-to-midsized business (SMB), they want to know whether it is worth selling on Amazon before opening a store - not after. Which leads to the question: Is selling on Amazon worth it for SMBs?

Well, it depends. In most cases, SMBs like yours will see returns from becoming an Amazon seller because you open a new avenue (on the world's biggest ecommerce marketplace) for driving revenue. Of course, your success will depend on your brand, product, and Amazon marketing strategy.