On this episode of The Marketer's Journey, I'm joined by Rob Gonzalez, CMO and co-founder of Salsify. Rob is an 'accidental CMO,' with a background in engineering and product management and design. He took on the role of salesperson when he and his co-founder started Salsify and from there, eventually scaled the marketing plan to keep up with Salsify's rapid growth. As a founder, he's stayed focused on where he can add the most value to the organization and ensuring they stay true to the tactics that drive awareness and growth. In this episode, we discuss a founder's role as a super-generalist, Rob's path to CMO, and why running too many experiments at once can be a bad thing.