Machine learning is redefining the sales and marketing landscape. A
2016 survey by MIT Sloan Management Review found that more than
two out of five digitally maturing companies have already implemented
machine learning for sales and marketing. Machine learning empowers
businesses to make sense of large volumes of data, glean critical insights,
and make predictions that inform strategies. This white paper provides an
overview of machine learning, explains why the time is ripe for widespread
adoption, outlines its core benefits, and delineates best practices for
successful implementation.