Everyone's wild about Facebook Live right now, but prerecorded video has its own classic power. So, how do you know whether to use Facebook Live or prerecorded video? And when? You know you need to do video as part of your Facebook marketing. But should it be live video, pre-recorded video, or a bit of both? Live seems like the quick solution-but there's so much more you can do with prerecorded video. Which should you choose? As someone who does both, I have some pros and cons for each. Let's start with prerecorded.