The concept of sharing the spotlight isn't super appealing. Even if you're not a Broadway diva, you want your brand to be the star at all times. Your channels, your products, your narrative. Right? Not so fast. In the context of social media, allowing others into your digital stage with a takeover can actually increase the attention your brand gets.

After all, some of the best performances happen when an artist steps aside and allows someone else to shine. It adds a unique, shall we say, flavor to the entire spectacle.

Social media takeovers, a strategy where you temporarily hand over your brand accounts to someone else, require that you step out of your comfort zone and allow fresh, diverse voices to echo through your social channels.

These voices, whether they belong to influencers, industry experts, or even your own employees, can captivate your audience in ways you might not have imagined.