By 2019, video will account for 80% of all internet traffic (source). Mark Zuckerberg, founder of Facebook, says that 90% of the content that is shared on Facebook will be video.

Most entrepreneurs and organizations are starting to realize this and adapt their content and social media strategy accordingly. Other entrepreneurs recognized this trend early and are already way ahead of the curve. Sunny Lenarduzzi, an award-winning video, social media and online business strategist is one of those entrepreneurs.

In just a few short years, Sunny has built a successful business helping other companies utilize video marketing and social media effectively. Among her accomplishments, she helped Hootsuite develop a YouTube series that increase subscriptions by 75%, and Applebee hit 1 billion impressions in a single day. She was named one of the 20 Must Watch YouTube Channels That Will Change Your Business by Forbes, and has been featured on national radio, television, and numerous online publications including Entrepreneur, The Huffington Post, Social Media Examiner, and Fast Company.

Sunny is also the creator of several online courses, the most recent one achieving a 90% conversion rate when she launched it to her audience (we'll unpack how she did this later in this case study).

We interviewed Sunny to learn more about how she built her business, the video marketing strategy she used to build her audience, and her process for creating and selling online courses using Thinkific.