Writing and creating content is one thing. But editing other content marketers' work takes a special kind of skill.
One of those content editing experts is Tommy Walker. With a career that spans over 18 years, including being the editor and chief at Shopify and now founder of Content Studio, he's seen common mistakes that writers make time and time again:
It's why Tommy developed 3 axioms that guide his editing and content creation process.
In this Marketing Powerups episode, you'll learn:
Why having a solid premise is important when creating content.
How content is a form of social currency.
Tips to make your content shareable.
One powerup that's accelerated Tommy's career.